Houseful Rebrand
Creative Director: Emma Cole
Sr Brand Designer: Giulliano Chacha
Brand Designer: LeeAnn Lo
In February 2023, the Canadian arm of the US-based real estate company OJO was acquired by the Royal Bank of Canada (RBC). Shortly after the acquisition, OJO Canada was rebranded as Houseful, a natural first step in positioning the company in its new market.
We positioned the Houseful brand as the homeowner’s ally, a trusted partner that sees them for who they are and provided individualized support to meet their unique needs.
Awards
2024 Hermes Creative Awards Gold Winner, Company Branding
2024 MarCom Awards Gold Winner, Branding Refresh
The logo effectively achieves impact through simplicity — it is grounded and open, you may see the letter “h” or a sunrise peeking through a doorway, or a multi-family high rise and two single family homes. But in its simplest form, it is three shapes that come together to form one cohesive symbol. Like Houseful, working to build a cohesive experience through the fractured field of real estate.
